Activated Water Market to Record 10.8% CAGR by 2030, The Brainy Insights

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Smart Insights

Increasing sophistication in taste and consumer preference is driving the demand for tonic water market. Fever-Tree and Fentimans are among the leading players providing excellent tonic water to consumers through herbal infusions. The Asia Pacific region is expected to register the fastest growth during the forecast period due to increased demand for cocktails and non-wheat based alcoholic beverages among consumers.

Newark, November 13, 2022 (GLOBE NEWSWIRE) – According to The Brainy Insights, tonic water market Growing at a compound annual growth rate of 10.8% from 2022 to 2030. The market is driven by the reinvention of gin among Millennials and Generation Z, which has led to increased consumption of tonic water. The gin is made from juniper berries that are rich in antioxidants and thus is gaining traction among the younger generation. Moreover, one staple of gin has fewer calories than other spirits, which has made it popular in recent years.

The increase in the popularity of mixers to improve the taste and flavor of spirits such as rum, whiskey, vodka, tequila and gin is expected to lead to increased consumption of tonic water. Moreover, the availability of tonic water in different flavors such as lemon, lime, raspberry, elderflower and lemongrass is likely to increase demand as consumers seek aromatic and herbal infusions in their drinks.

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The increased social gatherings after the pandemic are also expected to increase the demand for various mixers including activated water. As consumers seek lower calorie foods and beverages, the demand for light/diet tonic water is expected to increase rapidly in the coming years, especially in North America and Europe.

Activated water is mostly purchased through non-commercial distribution channels such as Walmart, Target, and Tesco, and online channels such as Amazon, Dan Murphy, and Instacart. Tonic water acts as a substitute for cola and thus is widely used in mocktails as well. Increasing drinking patterns at home among consumers has led to the purchase of tonic water through non-commercial channels.
The major players in this market invest in research and development to innovate and introduce new products to the market. For example, in March 2022, Fever-Tree introduced two new flavors of Raspberry & Rhubarb tonic water in Spain. According to the company, it is the perfect blender for strawberry and vodka gins.

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The main players

1. Keurig Dr Pepper Inc.
2. Fever tree
3. Fentimans
4. SEPOY & CO.
5. Zevia
6. Q Mixers
7. Eastern Imperial Beverage Company
8. Svamy
9. Three cents
10. Polar drinks
11. StrangeLove
12. Fitch and Ladys
13. CAPI
14. White Rock Drinks
15. The Great Man

Market segmentation

• Product Insights

o light / diet
o regular

Flavor Insights

oh flavored
o unflavored

• Distribution Channel Insights

o outside trade

 Supermarkets and Hypermarkets
 Online
 others

Q on trade

Regional Insights

o North America

 United States
 Canada
 Mexico

oh Europe

 Germany
 United Kingdom
 France
 Spain
 Netherlands
 Ireland

o Asia Pacific

 China
 India
 Japan
 South Korea
 Australia
 New Zealand

o Central and South America

 Brazil
o Middle East and Africa
 South Africa
 Emirates

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About the report:

The global Tonic Water market is analyzed on the basis of value (US$ Million). All sectors worldwide, regional, and country were analyzed. The study includes an analysis of more than 30 countries for each part. The report analyzes the driving factors, opportunities, restraints, and challenges to gain insight into the market. The study includes Porter’s Five Forces Model, gravity analysis, raw material analysis, supply, demand analysis, competitor site network analysis, distribution, and marketing channel analysis.

About The Brainy Insights:

Brainy Insights is a marketing research firm, aiming to provide actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet clients’ goals of achieving high quality output within a short period of time. We provide customized (customer specific) and syndicate reports. Our associative reporting repository varies across all categories and subcategories across domains. Our customized solutions are designed to meet the requirements of clients whether they are looking to expand or planning to launch a new product in the global market.

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