Apple helps you download fewer podcasts

Confession: I’ve turned off automatic downloads on Apple Podcasts because I’m reckless with my data and have let podcast downloads eat my phone on more than one occasion. Love to go back episodes Things you missed in history class Subway like the next guy, but I also need to be able to save and send my husband I think you should leave GIFs at will (it’s a file Little things you do together ♫). Anyway, Apple’s new update that allows users to limit downloads to five episodes at a time feels like it was tailored to me.

Also by clicking today, Spotify is experimenting with NFTs, highlights from Podcast Upfronts, and how the podcast has transcended the name itself.

Apple makes it easy to distribute podcasts by subscription and manage podcast storage

Content creators participating in Apple Podcasters He will no longer have to take the extra step Upload podcasts through the Apple Podcast Connect dashboard – as long as it uses a specific distribution platform. The initial group of host partners includes Acast, Libsyn, Buzzsprout, Omny Studio, RSS.com, Blubrry, and ART19. Podcasters who create podcasts on any of these platforms will be able to publish shows to Apple directly from their host dashboard using a new feature known as Delegated Delivery. The feature is Supposed to release “this fall”.

Among the hosting platforms not in that initial grouping is Spotify’s Anchor, although Apple Podcast spokesperson Zach Kahn said it could become a partner host if the company chooses to do so. Spotify did not respond to a request for comment on whether it would. Spotify already has their own designated partner hosts that have simplified publishing for subscription offers through them open access software, including Supercast, Glow.fm (owned by Libsyn), and partner Apple Acast. (Note: Vox Media is also a partner in Spotify’s Open Access Program.)

Apple Podcast users will also have a new tool at their disposal with a new software update for iPhones, iPads, and Macs that has already been released. Listeners can now select how many episodes of podcast they want to keep downloading in the app to listen to it offline, with options like ‘latest five episodes’ or those posted in ‘last 14 days’. Old episodes that were not manually downloaded will be removed automatically. The new downloads configuration should make a huge difference to heavy podcast listeners (me in particular!!) who can quickly increase the downloads taking up their device storage.

Spotify tests NFT music galleries, even as the crypto market cools

Non-Foldable Celebrity Codes, or NFTs, have seen better days, but Spotify is implementing a test that allows artists like Steve Aoki and The Wombats to show themselves off. The new feature, which is available to some Android users residing in the US, was mentioned for the first time before musically.

The beta update allows participating artists to display their NFT galleries prominently on their Spotify pages right below their playlists. But Spotify hasn’t said if the feature will roll out. “We routinely run a number of tests in an effort to improve the experiences of artists and fans,” the company said. musically. “Some of these tests end up paving the way for a broader experience and others only serve as important learning.”

It may seem like a strange time to promote NFTs, just like Cryptocurrency market is declining and number NFT coefficients decreased. but ok speak with edge Editor in Chief Nilay Patel in March about how NFTs can be a lifeline for musicians at the mercy of low per-stream broadcast payments. The NFT business, he said, “provides an income stream and conversation in a way that has never been done before.”

If you don’t have Android and want to see what’s OK whales Looks like NFT, check out Piece of my colleague Emma Roth.

Podcast Upfronts . Highlights

while lacking Pete Davidson AppearsLast week, Interactive Advertising Bureau’s Podcast Upfront hosted some of the biggest podcast players, charting the best programming and stats for advertisers. IAB also made lofty expectations 4 billion dollars for the podcast industry by 2024And why studios and publishers deserve a slice of that growing pie. These are some of the headlines:

  • Conducted by SiriusXM her own study Who are the new podcast listeners and what do they want. New podcast listeners are younger and more ethnically and gender-diverse than longtime podcast listeners. They also prioritize true crime talk shows and celebrities over traditional listeners who stream news and sports. Comedy is still the number one genre for both.
  • Wondery, owned by Amazon A large number of advertising representatives and new distribution deals. The company already has distribution deals with charts like My favorite killer And SmartlessAnd New episodes are released a week ago exclusively on Amazon Music and Wondery Plus. New Deals has Wondery to reach the next level of offers, including men in blazersAnd There was something wrong, four shows from Ten Percent Happier Network, and two podcasts from Shut Up and Give Me Murder Network. All have an exclusive window of one week, except for men in blazerswhich will not contain the window, and Twenty percent happierwhich will be completely exclusive.
  • Companies have announced programming updates, including Sony Music, which will debut Bedtime Stories with Adam McKay, where the writer and director improvise soothing stories; Slate, which increases the frequency of performances What next: TBDAnd Mom and Dad are arguingAnd a job from once a week to twice a week; and iHeartMedia, which will be launching a new vertical display of LGBTQ+ shows this summer in the template of Black Effect Podcast Network and My Cultura.

While nothing was terribly groundbreaking, the programming direction seemed to align with the core of SXM’s findings. The podcast audience is younger and more diverse than it was just a few years ago, and this reflects a greater focus on multicultural and entertainment content. Also, the true crime train isn’t slowing down any time soon. It’s nothing, but people have spoken.

Companies are spending more on podcast ads more

The bigger spenders have largely remained the same, but podcast advertising budgets are increasing by clip. Once again, virtual mental health services company BetterHelp has become the number one advertiser on the podcast, and it’s nowhere near that. According to a Magellan AI report on ad spend in the first quarter, BetterHelp spent more than $21 million on podcast ads between January and March of this year, more than double what it spent during the same period last year.

That budget is nearly three times what second-placed HelloFresh spent in the first quarter, and it wasn’t as if HelloFresh was skipping it. By spending $7.7 million on podcast ads, the direct-to-consumer meal kit company nearly doubled its budget year over year. ExpressVPN and Progressive (4th and 5th place respectively) have also increased ad spend significantly since last year.

The results confirm IAB . study On how the podcast industry has grown. While the increase in shows and listeners plays a role, companies’ willingness to spend more will be key to making the podcast industry reach a $2 billion industry this year and a $4 billion industry by 2024. You can download Magellan’s Q1 Benchmark Report here.

The iPod is dead, but the podcast continues

This is an Insider reboot, but I’ll be unabashedly plugging in My piece of this weekend On how the iPod played a quick but crucial role in the development of audio streaming. Don’t you know, two people claim to have independently combined “iPod” and “streaming” to name the medium we all know, love and revolve around today. In addition, Liu Laporte’s ill-fated battle for Rename it “netcast” (as in “Internet Broadcasting”). My sincere sympathy for Leo, he did not catch.

See you next week, readers! For the insiders, I’ll be back on Thursday with the latest Bud news.

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