Apple launched the iPhone 14 as its “most advanced” smartphone yet – with longer battery life and a series of camera upgrades.
Its four new models are between 6.1 and 6.7 inches long, which means they have larger screens than the iPhone 13.
It can also last all day on a single charge.
However, one expert noted that apple It kept the “biggest leaps” — like a more powerful processor — for the Pro, its more expensive phone.
iPhone 14 and 14 Plus come with an upgraded 12MP main camera, featuring a brighter flash, wide-angle capability, and Motion Mode for video that adapts to shake, motion, and vibrations.
The more expensive Pro and Pro Max phones have a 48MP camera.
All four phones are equipped with a larger light sensor that can produce twice the quality of low-light photos of the previous generation.
“Low-light photography has always been a challenge due to the size of the sensor in mobile phones,” said Ru Bhikha, mobile expert at major comparison site Uswitch.com.
“So any kind of improvement there, given the amount of photos we take every day, would definitely be seen as a worthwhile upgrade over the iPhone 13.”
However, while the standard iPhone 14 uses the previous A15 chip, the Pro will be equipped with the faster A16 chip.
“Apple has stuck to its guns and kept its biggest leaps in innovation for its latest premium phones, despite the economic challenges facing many consumers,” Bakha noted.
Likewise, the Pro versions feature “Always-On Display,” which means that users can see basic notifications while the screen is locked.
“It’s easy to see the time and other key information without lifting the iPhone or tapping the screen,” said Apple CEO Greg Joswiak, who unveiled the feature at a virtual event.
“This keeps central information available for moments where all you need is just a glance…This is the most advanced screen we’ve ever shipped.”
This is made possible by the “incredibly energy efficient” Pro display, which operates at a refresh rate as low as 1 Hz, Mr. Joswiack added.
Mr. Becca said Apple has abandoned the iPhone mini seen in previous generations – “the cheapest and most pocket-friendly flagship phone”.
New phones also left the SIM card tray for previous models, allowing users to connect to networks and switch SIM cards digitally.
Meanwhile, the iPhone 14 and 14 Plus will also have an ‘Emergency SOS’ feature which will mean users can still get help over the phone if they are out of range of a mobile signal.
Apple said the feature will show the user where to point their phone to connect to the satellite.
They will be directed through a questionnaire and follow-up messages that will be sent to centers staffed by Apple-trained professionals who can seek assistance on their behalf.
Users will also be able to manually share their location via satellite using ‘Find My’ when there is no mobile or wi-fi connection.
Emergency SOS via satellite will be available to users in the US and Canada in November, and will be free for two years.
No details were provided about when or whether the service would be available to users in the UK.
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The iPhone 14 will be available for £849 on September 16, while the Plus will hit shelves for £949 on October 7.
The Pro and Pro Max retail for £1,099 and £1,199 on September 16 and 23.
The virtual event also saw the unveiling of the Apple Watch Ultra, which the company’s chief operating officer Jeff Williams described as “the most powerful and capable Apple Watch to date.”
It is geared towards those who engage in extreme sports – such as deep-sea diving – and is backed by a titanium case and a sapphire crystal screen protector.