Apple expands its lead over Samsung in North America during the first quarter
Apple, Samsung, and Lenovo were the three largest smartphone shippers in North America during the first quarter
Canalys analyst Brian Lynch said, “The North American smartphone market was boosted by Apple’s strong growth. This quarter, the iPhone 13’s high popularity was the main driver. With increasing uncertainty in global demand, Apple relocated more of the devices to North America after prioritizing other regions in the fourth quarter of 2021, allowing it to meet demand further and deliver delayed orders from the previous quarter.”
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What it says is that although the iPhone SE 3 does not support the fastest mmWave 5G spectrum, it is almost impossible to find high band service and the model connects to the more accessible C band and 6 GHz spectrum.
Thanks to the Pixel 6 series, Google was the fifth largest phone shipping company in North America during the first quarter. Canalys shows that Google delivered 1.2 million pixels in North America during the first quarter, a 380% increase over the 200,000 pixels models shipped on the continent during the first quarter of last year. Google captured 3% market share in North America during the first quarter of 2022 compared to the 1% share it had during the first quarter of 2021.
Canalys Research Analyst Runar Bjørhovde stated, “Google is on the offensive to capture market share, based on its broad carrier presence and unprecedented investment in the Pixel brand, both in traditional advertising campaigns and on the new NBA partnership. It focused on the Pixel 6 in Q1 But we’re looking to expand further in the rest of the year, with a recently launched lineup including the upcoming flagship Pixel 7, the more affordable Pixel 6a, Pixel Watch and Pixel Buds.”
Lynch summarized Canalys’ North American smartphone quarter by noting: “High inflation is putting an enormous amount of pressure on North American carriers where price increases will be necessary. Big discounts and high trade values are used to attract and retain customers for the largest carriers in the world. region, relieving pressure on the high-end smartphone market.”
Lynch summarized the market by saying that “supply will remain the major bottleneck for major sellers in the coming quarter, but North America will remain a priority and likely to maintain healthy supply levels. The North American market is well positioned to avoid any major fluctuations in shipments despite the uncertain outlook for its economy.” “.