Growing Motorola and Google show massive improvements in phone shipments in North America in the first quarter

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Analytical company Canalys Reports show that smartphone shipments in North America rose 3.7% year-on-year during the first quarter of 2022 with 39 million units delivered during the first three months of this year. apple It shipped 19 million phones on the continent, up 3 million from the first quarter of last year. In doing so, the company raised its market share from 45% in 2021 to 51% this year.

Apple expands its lead over Samsung in North America during the first quarter

Apple expanded its progress further Samsung The latter managed to increase its shipments in the first quarter by only 1% in North America. The South Korean-based manufacturer shipped 10.5 million phones on the continent, giving it a market share of 27%, down from 28% during the first quarter of 2021.

Canalys analyst Brian Lynch said, “The North American smartphone market was boosted by Apple’s strong growth. This quarter, the iPhone 13’s high popularity was the main driver. With increasing uncertainty in global demand, Apple relocated more of the devices to North America after prioritizing other regions in the fourth quarter of 2021, allowing it to meet demand further and deliver delayed orders from the previous quarter.”

Lynch noted that the release of the latest iPhone SE model gives iOS enthusiasts in North America an option at a lower price. The analyst says 5G support could help the iPhone SE 3 continue to drive sales in the coming quarters. He adds, “While not enabling mmWave waves, the increased investment by carriers in the C-band and sub-6 GHz will open the door to iPhone SE market growth in the coming quarters.”

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What it says is that although the iPhone SE 3 does not support the fastest mmWave 5G spectrum, it is almost impossible to find high band service and the model connects to the more accessible C band and 6 GHz spectrum.

escalate Motorola (under the name of the parent company, Lenovo) took third place. Shipments in North America increased 56% year over year to 4 million phones from 2.6 million delivered to North American markets during the first quarter of last year. Motorola replaced LG after the company left the smartphone business over a year ago and has succeeded thanks to its popular line of Moto G phones (like the Stylus 5G) and Motorola Edge+ (2022) powered by the powerful Snapdragon 8 Gen 1 processor.
China’s TCL ranked fourth this quarter despite a 21% year-over-year decline in shipments to 1.4 million units. TCL captured 4% of the North American market from January to March of this year, down from a 5% slice of the pie that TCL had during the same quarter last year.

Thanks to the Pixel 6 series, Google was the fifth largest phone shipping company in North America during the first quarter. Canalys shows that Google delivered 1.2 million pixels in North America during the first quarter, a 380% increase over the 200,000 pixels models shipped on the continent during the first quarter of last year. Google captured 3% market share in North America during the first quarter of 2022 compared to the 1% share it had during the first quarter of 2021.

Canalys Research Analyst Runar Bjørhovde stated, “Google is on the offensive to capture market share, based on its broad carrier presence and unprecedented investment in the Pixel brand, both in traditional advertising campaigns and on the new NBA partnership. It focused on the Pixel 6 in Q1 But we’re looking to expand further in the rest of the year, with a recently launched lineup including the upcoming flagship Pixel 7, the more affordable Pixel 6a, Pixel Watch and Pixel Buds.”

Other brands shipped 2.1 million smartphones in North America during the first quarter, down 64% from the 5.8 million smartphones delivered during the same period last year.

Lynch summarized Canalys’ North American smartphone quarter by noting: “High inflation is putting an enormous amount of pressure on North American carriers where price increases will be necessary. Big discounts and high trade values ​​are used to attract and retain customers for the largest carriers in the world. region, relieving pressure on the high-end smartphone market.”

Lynch summarized the market by saying that “supply will remain the major bottleneck for major sellers in the coming quarter, but North America will remain a priority and likely to maintain healthy supply levels. The North American market is well positioned to avoid any major fluctuations in shipments despite the uncertain outlook for its economy.” “.

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