Jeff Staple closes 25The tenth Anniversary year of his pin Streetwear Branding with a new Rizzoli book release.
Titled “Jeff Staple: Not Just Sneakers,” the book provides an insight into Staple’s career in Streetwear Industry, starting from fashion The graphic designer’s childhood and focus are on many of the major highlights and collaborations he has initiated since founding Staple in 1997.
Staple said of the process of assembling the book, “Initially, it was very painful because it was basically ending my life and figuring out how to break it up, which is weird because life isn’t meant to be broken into pieces.” “Everyone’s journey is unique and intertwined. It’s kind of a spider web, isn’t it? Now you’re being asked to take that spider web and cut it into digestible chapters. That’s kind of a challenge to do.”
While Staple’s book is released in 25 trademarksThe tenth Anniversary, said the release date coincidentally. He stated that he began conversations with Rizzoli three years ago after writing the foreword for his friend, Rizzoli designer Hiroshi Fujiwara’s book, and eventually began working on his own book during the onset of the pandemic.
Staple, who hired Brent Rollins to direct the book with art, began the process by looking at his archive of illustrations and notes from his childhood through his career. The book contains many of these sketches, which show an insight into Staple’s thought process and how he built his successful streetwear market ventures.
“Fortunately, I am a shepherd and have saved everything,” he said. “Like every sketchbook and notebook I’ve ever drawn, so I had all these amazing artifacts. I even found the notebook that had a line where I said, ‘What if I named the brand something like Staple?’ It was going back to all those archives. Really cool.”
Staple stated that the book is divided into four sections. The early period of his childhood spans right before he founded Staple, featuring drawings and notes from his childhood journals. The second section then delves into the business and the third section focuses on Reed Space, the Lower East Side Staple store opened in 2001. The final section delves into all the many collaborations that Staple has started in its 25 years, including with the likes of Virgil Alboh, Futura, Jerry Lorenzo, Andre 3000 and many others.
When asked what it’s like to review his archives, Staple described the experience as “bittersweet.”
“One of the reasons I’ve never really tried to get a book,” he said, “is because I feel that writing a book is something to do for retirement.” It’s almost like, ‘I’m done, this is my book. “And I’m not finished, but I think Rizzoli has always been one of my dream places and co-publishers. If I were to put out a book at all, it would be great to have a Rizzoli book.”
In addition to the Rizzoli book — which was released Tuesday and retails for $55 — Staple worked with the publisher to create a merchandise collection consisting of a hoodie, T-shirt and bookbag.
Looking ahead to the next 25 years of the brand, Staple plans to stay true to its consistency and on the pulse of what’s happening in the streetwear market.
“I think one of the secrets that I’ve been able to build what I’ve built is staying consistent since 1997,” Staple said. “One stroke of luck, my big bang moment was understanding exactly what I wanted to do and seeing my brand and direction in 1997. This is a very lucky thing because I have friends who are in their forties now and are still trying to find the thing they love to do, So I was lucky to find this thing, but once I found it, I was very consistent with it.”