Major toilet paper makers are working to wipe out the critical-climate boreal forests

Washington – 2022 tissue problem Sustainability Report and Scorecard (Rating Home Toilet Paper Brands from “A” to “F”) released today by the NRDC (Natural Resources Defense Council) reveals that more companies are bringing sustainable tissue options to market than ever before, providing consumers with alternatives to climate-critical products. Canadian boreal forests.

However, Procter & Gamble (P&G), America’s largest manufacturer of toilet paper, refuses to stop making Charmin in large quantities of pulp from the North, despite Shareholder Guidance To address forest supply chain effects, rapidly growing consumer interest in purchasing toilet paper and tissue brands is not complicit in the recent untouched deforestation of industrial logging.

“Lagging industry companies like P&G are feeding a tree-to-toilet pipeline that is eliminating some of the world’s most environmentally important — and threatened — forests,” said Jennifer Skene, director of natural climate solutions policy at NRDC. “Primary forests in the North – those areas that have not been subjected to industrial disturbances before – must be protected if we have a chance to avoid catastrophic climate change. Turning them into toilet paper is a climate crime, especially when it is done by the same companies that need to step up the most to protect our future.” Knife said.

Many of the major brands of toilet paper—most notably, Procter & Gamble’s Charmin—are made almost exclusively from virgin pulp from centuries-old climate-critical forests in the Canadian north. The boreal forest is essential in the fight against climate change, containing more than 300 billion tons of climate-altering carbon – Twice the amount of carbon in the world’s oil reserves In its soil, plants and wetlands. Indigenous peoples also have tremendous value for indigenous peoples and threatened species.

More than a million acres of Canadian boreal forests are cut down each year – in part to make the final single-use item: toilet paper. Toilet paper made from recycled content contains a third of the carbon footprint of toilet paper made from trees.

For this year’s issue of Tissue Paper and Scorecard, the Natural Resources Defense Council evaluated the sustainability of 60 brands of toilet paper. The three largest US textile manufacturers – Procter & Gamble (P&G), Kimberly-Clark and Georgia-Pacific – have “F” grades across each of their leading brands such as Charmin, Cottonelle and Quilted Northern.

However, for the first time ever, Georgia-Pacific has received a grade of “B+” in the NRDC Report, for a toilet paper brand with 100 percent recycled content now available online directly to consumers; Kimberly Clark made the same move last year. These developments, while small and growing, leave P&G last among the largest US tissue companies to receive direct “F” grades across all of its tissue brands, including Charmin, Puffs and Bounty.

“P&G’s Charmin brand has become a completely skewed effect with the urgency of the climate crisis we face,” said Ashley Jordan, Boreal Corporate Campaign Coordinator at NRDC. Newer toilet paper companies are investing in products that provide healthy options for consumers and the planet. P&G, a $350 billion company, has the potential to demonstrate real leadership by making Charmin safe on the planet. “Our forests and our future depend on it,” Jordan said.

As part of its research, the Natural Resources Defense Council found that Procter & Gamble was testing a new toilet paper called Charmin Ultra Eco made from bambooNow available to consumers online. Procter & Gamble confirmed the test, but did not commit to offering the product to a broader market or commit to a long-term strategy to stop sourcing from critical-climate forests.

In 2020, the majority of P&G shareholders supported a Precision Asking the company to determine how to eliminate deforestation and primary forest degradation from its supply chains. However, Procter & Gamble failed to make major changes to its tissue sources and instead used more aggressively climate denial and greenwashing tactics to Hides harm to forests and societies.

Main results for The problem with tissue The 2022 report includes:

  • The NRDC registered 142 tissue products in three categories: toilet paper, paper towels, and facial tissues. Of the 142 products registered, 17 received an “A” score and 17 received an “A+” rating, with brands using post-consumer recycled content receiving the highest scores overall due to lower carbon emissions and reduced forest impact.
  • The Natural Resources Defense Council (NRDC) evaluated 60 toilet paper brands: 12 toilet paper made from recycled materials and rolled with an “A” or “A+” grade on the 2022 Scorecard, with Trader Joe’s, 365 Everyday Value 100% Recycled , Natural Value, and Green Forest top capture sites. Big brands like Charmin and Angel Soft brought the butt with an “F” score.
    For the first time, the Georgia Pacific region scored a “B+” after making a toilet paper option of 100 percent recycled content available online directly to consumers.
  • Grocery store chains such as Kroger, HEB, and Ahold Delhaize (owner of Stop & Shop and Giant Food) have expanded access to sustainable products with private label lines of 100 percent recycled tissue products.
  • The number of bamboo brands has increased this year, reflecting the growing market for toilet paper made from alternative fibers.

courtesy Natural Resources Defense Council.

Image courtesy of Jordan River for Natural Resources Defense Council.

Related story: California Assembly Passes Pioneering Deforestation Bill


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