Motown Museum Expansion Plans To Bring More Interactive Spaces For Audiences – Andscape

DETROIT – After years of serving music fans, the Motown Museum will reopen late this summer with a new expansion that will advance the Motown experience.

The museum was founded by Esther Gordy Edwards, sister of Berry Gordy, in 1985. Its goal was to preserve the legacy of Motown Records, the famous label founded by Gordy in 1958.

“My grandmother, Esther Gordy Edwards, laid the foundation. Robin Terry, CEO of the Motown Museum since 2014, said she even had the foresight to preserve the birthplace of Motown, so the story starts from there with the foundation that she laid.

Motown was a dominant record label in the 1960s and home to artists such as The Temptations, The Jackson 5, Stevie Wonder, Diana Ross and the Supremes. The studio is located in Detroit in the two-story Gordy house. Gordy is the creator of the word “Motown,” which is often used to refer to the city of Detroit.

“These two words Motown and Detroit are synonymous,” Terry said. “They represent a very rich legacy of music and excellence, the best of Detroit.”

In 1972, Berry Gordy decided to move Motown Records from Detroit to Los Angeles to pursue opportunities in the film industry and shed more light on its artists.

Gordy said during the Piazza Berry Gordy unveiling party in 2019: according to Los Angeles Times. “But as Motown has grown, our success has made me realize that there is no limit to how far we can go. I wanted my artists to reach their full potential, so we came to Hollywood.”

This decision left the famous Blue and White House idle, but many fans continued to wander inside. Jordi Edwards noticed what was happening and decided to turn the house into a museum.

Since its opening, fans from all over the world have visited the museum. As the Motown Museum grew, it was able to provide more opportunities for those in the community, including the Hitsville Next Program, which offers educational experiences for those interested in creative outlets such as developing their own music.

“It was a great programme. A lot of the things I learned about the music business: writing, art, all these different things,” said Carrington Simon, a former summer camp member.

Motown offers three programs for Hitsville Next: Motown SPARK is a daily summer camp for middle school students, Ignite is a daily summer camp for high school students and Amplify is a program for adults who want to expand their careers as a musical artist.

“Throughout my time on the bandwagon, I definitely had a lot of experiences with different professionals, understanding the art of songwriting, understanding the art of doing, and then had mentorship from Rhonda Ross Kendrick, who is the daughter of Diana Ross and the daughter of Berry Gordy, a music student at the University of Auckland,” said Simon, a music student at the University of Auckland. .

“It was amazing to be able to ask her questions about her experiences, the things she knows and how she really is a real performer because she is a jazz musician and her performance is amazing. So it was a really honor to be a part of this program because it definitely helped me gain a lot of knowledge that I have today about Music and something I’m very passionate about.”

In October 2021, five years after the expansion was announced, the museum was closed for construction. She has received a lot of support, including a $5 million grant from philanthropist Mackenzie Scott. The cost of the entire project is 50 million dollars, According to the Motown Museum.

The expansion will take place in three phases. Phase one will connect three homes that Gordy has purchased to create a space where Hitsville Next will operate. The second stage will create an arena where people can hang out and connect with other Motown fans. The final stage will contain a new immersive exhibition space, café and performance stage.

With these changes, it is hoped that the Motown Museum will become an interactive community space where people can relax and attend pop-up shows.

“Motown has become that place you can just go and in the mid-1960s you never know who you’re going to see and you never know what activity is going on. So we’re looking to bring the arena revitalization to the community,” Terry said.

As Motown prepares for expansion, the plan to increase fan participation harkens back to the original idea for the museum by Jordi Edwards.

“I am honored to lead this project,” Terry said. “For me, it’s personal and I’m very proud of it and I am humbled that it leads me to repeat my grandmother’s dream to the world to know the story of Motown and to continue to engage with the story.”

Monet Heath of Detroit is a pioneer in journalism and sports management. She is a reporter for the Spotlight Network, Howard’s training organization for students majoring in radio journalism, television production, sound production, and film. “As a Rhoden Fellow, I look forward to growing as a sports journalist and covering events and topics that focus on the history and growth of HBCUs and blacks in sports.”

Leave a Comment