Priyanka Chopra Jonas is very particular about the companies she will be working with. The actress, author, and philanthropist has been a long-time ambassador for UNICEF, works with Max Factor and created her own hair care brand, Anomaly, that is free of harmful chemicals and packaged in recycled bottles.
On August 1, she will be officially revealed as the new face of Gloria Vanderbilt.
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Chopra Jonas is the first celebrity to stand in front of A Gloria Vanderbilt campaign Since the late ’90s when Helena Christensen worked in this role. She will appear in a multimedia marketing initiative that will include digital, social media, out-of-home and in-store components.
The campaign aims to inspire women to speak up for what they want, and will highlight Amanda jean, which was one of the original sizing developed by the brand.
“When I work with a brand, it is very important for me to understand what we have in common,” Chopra Jonas said. “What I love about Gloria Vanderbilt is that it was built by a woman specifically for our bodies, and our curves. I really love the campaign – I have needs. It fits them. – because it goes against the norm that women have to constantly comply with people’s needs. This amazing campaign encourages and inspires women to be themselves – and I believe That this is really important, especially getting out of the pandemic.”
Chopra Jonas, who is married to Nick Jonas and has a daughter, Multi Marie, who was born this spring, has a lot of zest in the fire. In addition to her work with Gloria Vanderbilt, Max Factor, and Anomaly, she and her husband have recently invested in high-end skatewear brand, Perfect Moment.
“When it came to my hair care line, Anomaly, the idea was to democratize beauty and make sure everyone gets great products that don’t make a hole in your wallet or the environment. These are things that were really important to me,” she said.
“With Max Factor, the brand is all about inclusivity, and it’s a brand as old as Gloria Vanderbilt. I want to be associated with brands that are industry leaders and leaders in their categories.”
She said the goal for Perfect Moment was to present the brand to a larger audience.
“The idea of being associated with a public person is to be able to amplify what the brand stands for,” she said. “So that was the intent of our association as investors and advisors.”
The investment marks the first fashion brand the couple has invested in, although Nick Jonas has a tequila line with designer John Varvatos. Chopra Jonas said the idea to participate in Perfect Moment came from “love for the brand. My husband is an avid snowboarder, and I’m more of an après-ski girl. I love getting dressed up and snowboarding more than skating. But for people who like adventure, sports and just being there.” Outdoors and nature, this is a great brand. We decided to invest in it so people who haven’t heard of the brand would hear about it and we hope to be part of this company’s upward trajectory. And…this is something I find really exciting to do in my business.”
Although she said there are no plans to invest in other fashion brands right away, “creating, building and connecting with interesting brands” remains a “major focus” for her. She said, “Meanwhile, I produce content for different mediums: TV, movies, broadcasts, etc. But when it comes to fashion, never say never.”
As a successful actress and wife of an equally well known artist, Chopra Jonas is often in the public eye and works to “always be good looking and good looking”.
Oftentimes, her uniform is blue jeans And a white shirt – an outfit that can be worn with a pair of heels, “some fun earrings and accessories” to go out to dinner, with a jacket for a business meeting, or just sneakers for running errands. “My personal style is relaxed,” she said.
But when she stepped out on the red carpet, she upped her ante.
“I love red carpets because I think it’s really fun to collaborate with amazing people who are experts in their fields to create something special for a moment – that’s the beauty of a red carpet outfit, you’re wearing it for that moment,” she said.
Although she didn’t single out any particular designer as a favorite, Chopra Jonas said that whoever she chooses to wear, “I should feel comfortable and confident in everything I wear,” she said. “This goes for anything I wear. They say clothes make the womanly man, and whether it’s a red carpet or not jeans And a shirt, I think you just have to feel your best in your clothes.”
Feeling better is also something Chopra Jonas struggles with while working with UNICEF and the other causes she has taken in her life.
“As my mother used to tell me, no matter how bad you are in your life, there will always be someone else who is worse than you. So remembering that, even in bad times, makes you empathetic, and that empathy should permeate everything you do,” “So I try to I live my life – trying to be a good person all day long, with great intentions, working with the best people and then giving back to the community.”
She said working with UNICEF was “the greatest privilege of my life”.
“We have been linked for almost 15 years now. And just being able to amplify messages about what UNICEF is doing to children around the world that are being forgotten is honestly the best thing I have ever been able to do. When I talk about the causes that matter most to me, I think that The future of the children is something that has always been an important part of my life because they are the future of the world. They will inherit the world from us. And we really have to think about the world we are going to give our children,” she said.
In addition to her charitable causes and commercial projects, Chopra Jonas is also working on two film projects. She said the first is a Sony Pictures project called “Text for You” with Keanu Reeves and Celine Dion which will be released next year. “It’s a really fun romantic comedy and Celine Dion’s first acting role, and it’s exciting. And it’s just a super fun movie. It’s the Valentine’s Day version. It’s all about love and the things we all love about love.”
“Then I have just the opposite – a spy show with the Russo brothers on Amazon Prime with Richard Madden and Stanley Tucci. It’s called Citadel and it’s going to be really cool. There was a lot of work. I have a lot of scars to prove it,” she continued, adding that she had Many other things are in development as a producer and as an actress.”
But first was Gloria Vanderbilt’s campaign. Although Chopra Jonas appears in advertising and marketing materials, she had no hand in designing the collection.
“There’s not much you can do for a brand that meets almost every woman’s every need,” she said. “It includes the sizes. It includes people. You never know what the future holds, but I really don’t know what to contribute except my hips at this point.”