The best TV commercials from CES 2023

every year, CES thrills tech enthusiasts with eye-opening innovations like flying cars, Color changing devicesor new Ram EV pickup truck.

And while it’s all impressive to see the catchy headlines, it’s the real-world innovations we use every day that do it for me — and the most innovative TVs fall squarely into this category.

Tried-and-true brands like LG and Roku made huge announcements during CES 2023, but there are up-and-coming brands making their way to the cool crowd, too, like Ditch the wireless TV.

also: The best of CES 2023: 6 innovations that will shape the future

A truly wireless, 4K 55-inch TV that sticks directly to walls with no mounting or drilling required? This is DisplaceTV.

Displace has created a 55-inch battery-powered TV that weighs less than 20 pounds and works for up to a month on a single charge. The company says it can easily be moved from room to room, thanks to active-ring vacuum technology that makes it stick to walls or, in the case of CES, glass windows overlooking Las Vegas.

The TV features voice, touch, and gesture controls, and there is no physical remote control. The idea is that this makes the viewing experience more intuitive. Displace says that up to 16 of these TVs can stick together to create commercial displays, effectively working in tandem to increase screen size.

Each DisplaceTV unit will cost $2,999 upon release in December and can be pre-ordered now for $299.

Read more about our first impressions of DisplaceTV here.

Wireless might be the name of the TV game at CES 2023, as LG also showed off its Zero Connect OLED TV, winner of a CES 2023 Innovation Award.

Although it can’t stick to the wall on its own like DisplaceTV, this massive 97-inch TV offers 4K resolution at up to 120Hz. It comes with a separate Zero Connect box that can be placed anywhere near the TV, and LG says its algorithm will determine the optimal transmission path without delay.

The Zero Connect box tells the TV what to do and turn it on, and to make it a truly wireless TV, all of the cables run into the box, not the TV.

Although the price and release date haven’t been announced yet, you can Learn more about the LG M3 OLED Smart TV here.

LG also announced new C, G and Z OLED TVs at CES 2023.

Roku TV is entering manufacturing and will start making its own televisions in the spring of 2023.

The streaming services company has previously partnered with companies like Hisense and TCL to build smart TVs with Roku’s operating system. The company’s new TVs are divided into two categories, the Roku Select and Plus Series, and will range in size from 24 to 75 inches.

All TVs will include Roku Voice remotes and Plus Series TVs will expand on voice control and other offerings, according to ZDNET’s first look at Roku TVs.

Samsung also made big announcements at CES, revealing new 50-, 63-, 76-, 89-, 101-, and 140-inch MicroLED TVs, though no pricing details are available yet.

The company’s MicroLED TVs are probably the fastest displays available on the market. Samsung boasts response times of 2 nanoseconds, or 2 billionths of a second.

According to a ZDNET contributor Cho Moo HyunMicroLED uses micrometer-sized LEDs to express individual pixels and does not use backlighting or color filtering, which can produce better contrast and color accuracy than conventional TVs on the market.

MicroLED screens are notorious for being large, typically over 100 inches, so it’s also possible to undercut the hefty price tags that come with the technology for the smaller advertised sizes.

Hisense also announced a new technology for its TV lineup: Mini LEDs will take center stage in the company’s new features.

The new technology in displays is most evident in Hisense’s 85-inch ULED X smart TV, which will offer 16-bit light control for more precise dimming adjustments, as well as 2,500 nits of peak brightness across 5,000 local dimming zones.

Other Hisense models that feature small LEDs are the U6L, U7K, and U8K, the latter of the two featuring Wi-Fi 6E.

Read more about Hisense’s TV ads here.

Some takeaway

One company that has remained mum on the subject of TV has been Sony, which surprised many by not announcing any TVs during CES 2023. Instead, it made some camera, game, and other announcements, including Afeela EV Concept.

also: CES 2023 tech you can actually buy right now

While many of these new TVs don’t have an exact release date or pricing information, the directions for what the future of entertainment will look like are pretty clear. I think it’s safe to say that we’re staring at more wireless technologies being adopted by major manufacturers, perhaps in a future where something like LG’s Zero Connect box and TV are sold separately, so you can upgrade one or the other instead of buying a whole new TV. .

And swappable, rechargeable batteries, especially easy-to-change ones like the ones on DisplaceTV, make the versatility of “grab and go” TV an interesting concept. You probably take your TV while traveling or even camping.

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